Course Summary
Students assess the power of suggestion, persuasion, and product placement. Using a range of case studies and creative examples across all media, they explore early salesmanship, modern advertising, branding, and the increasing use of new media. Balancing creative skills with business acumen, they engage in branding exercises, interactive sales games, and the design and development of their own advertising campaign.
Key Features
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Breakfast in Hall -
classes on topics as diverse as Studio Art or Business and Finance meet in classrooms, labs, studios, or out and about in Cambridge
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students can choose to have lunch at any local restaurants or sandwich shops in town
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three afternoons a week, classes meet again. When there is no class, they are free to join in organized activities or trips and tours in and around Cambridge
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dinner in Hall
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evening activities, events, or shows
